If anything, the future of retail is smaller, more digitally integrated, and more intimate. Apple and Best Buy have demonstrated that engaging customer experiences are the future of retail. Additionally, movie theaters, which traditionally attract customers to malls, continue struggling in the nonstop streaming content age.īut in-person shopping is far from dead. Nevertheless, Meow Wolf will take over t he 40,340 square-foot former Bed Bath & Beyond at Grapevine Mills, whose closure continues the decline of traditional big-box anchor stores. Even though Reddit covered Meow Wolf’s Grapevine Mills announcement in its r/deadmall thread, readers were quick to point out that Grapevine Mills was anything but dead. Meow Wolf’s DFW location is noteworthy because it will be attached to a working mall, Grapevine Mills. Meow Wolf is the Experience Economy incarnate.īut the Experience Economy is just one of countless marketing trends that Meow Wolf represents. With Meow Wolf, like so many things in our service-based economy, the experience itself is the service. This “Progression of Economic Value for Coffee” chart nicely summarizes the basic concept of the Experience Economy. What’s more, customers are willing to pay more for products and services that provide exceptional experiences. Therefore, to fight against the inevitable commodification, companies must invest in creating exceptional experiences for their customers. According to the theory, all products and services will eventually lose their luster in the marketplace. The Meow Wolf brand is an example of the “Experience Economy,” a culture and business trend emphasizing the centralized importance of customer experience. Since then, the company has won numerous awards and has been recognized twice by Fast Company as one of the world’s most innovative companies. Martin partially funded the group’s first permanent installation in Santa Fe. If you don’t know Meow Wolf, its roots go back to 2008, when Game of Thrones creator George R.R. ![]() ![]() Another installation is planned for Houston in 2024. Besides Santa Fe, the company also operates permanent installations in Denver and Las Vegas. Meow Wolf, the Santa Fe-based immersive art gallery / interactive entertainment / Disneyworld on steroids company, announced last May that it was opening its fourth permanent installation at Grapevine Mills.
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